Do you want to get paid to be a blogger, then you have to learn how to search for keywords on a website.
If you want to improve your blog’s traffic, one of the best things you can do is search for and choose the right keywords.
Many times this is the only decider needed to whether people succeed or fail at blogging.
I probably shouldn’t be so dramatic. I’ll just say that this is the first crucial step to success in running your business on-line.
The thing is, you could be amazing at every other aspect of the marketing/content creation game but if you screw this up, screw up collecting data and doing the research, it won’t matter how amazing you are at everything else.
How do you actually go about finding those elusive keywords? Here are some tips. In this article, we explain the one mistake that you can’t afford to make, literally or figuratively.
How Does SEO Work?
Search engine optimization (SEO) is the process of optimizing web content to make it more visible in organic search engine results pages (SERPs).
This involves optimizing website content, blogs, images, and even videos.
The goal of SEO is to increase website visibility, so that your website appears on the first page of SERPs when users enter relevant keywords or phrases as a search engine query.
The higher your rankings in the SERP’s, the more likely people are to see your website.
This will improve your chances of being found by potential customers, who may be interested in your product or service.
However, SEO is not easy. It takes time, effort, and a lot of learning to ensure that your website can appear high in the SERP’s.
One important aspect of SEO is finding and using keywords. Keywords are terms or phrases that searchers enter into search engines when looking for any information.
They’re the words you type into Google when you go to your desktop or check something on your phone.
In order for a website to rank well for these keywords, they must be included on the site in strategic places.
You need to do the keyword research before you write the articles. All the time, every time.
keywords that are relevant to your content?
As a novice blogger, one of the most important things you can do to increase your visibility online is optimizing your site’s content with the right keywords.
The process of finding and selecting the right keywords for SEO purposes is called keyword research or analysis.
This involves researching and analyzing what words people use when they search Google for information on any given topic.
There are many tools available to help with this process. Some of the most popular include Google Adwords, SEMRush, Ahrefs and Ubersuggest.
These tools will help you identify and analyze potential keywords that will be relevant to your website’s success and growth.
If you don’t rank first page on Google,
its like those pieces of content were never even written.
You could be a world class copywriter or someone that wrote the most informative piece of content their niche has ever seen, but it doesn’t matter, if nobody see’s it.
If a tree falls in a forest and no one hears it, did it ever actually make a sound?
Same idea with your website and the visibility of your content on search engines.
Ask yourself, how often to you enter a keyword into Google and then search past the first page of results?
If you ever do this, it’s very rare and usually has a reason to why you did it.
This is why this is the most important step to your success or failure in this industry.
WhyKeywords areImportant For SEO
One key element of effective SEO is keyword research.
Keywords play an important role in driving traffic to your website by helping potential customers find your site when they use relevant terms in their searches.
The right keywords can also help you identify which topics your audience finds most interesting and can even influence which topics you decide to write about.
That’s why keyword research should be an integral part of any successful SEO strategy.
By understanding which keywords resonate with your target audience, you can create content that better meets their needs and helps you reach more people online.
Keywords are essential for effective SEO because they help potential customers find your website through search engine queries.
They can help guide content creation decisions, as well as inform website design decisions such as where certain links should appear on a page or what types of visuals should be used.
With careful keyword research, any business can use these powerful tools to boost their visibility online and get found by more people who are interested in what they have to offer.
search for keywords on a website
The first step to effective keyword usage is researching which terms will be most beneficial for your website or blog.
You can use tools such as Google Trends, SEMrush, Ahrefs, or Ubersuggest to gain insight into which words and phrases are being used most often by people searching online.
These tools can also provide information about the number of searches per month for specific keywords, related search terms, and other helpful data.
Additionally, you can use keyword research to compare the performance of different words or phrases over time to determine which ones are working best.
Once you’ve researched your keywords, it’s important to organize them into categories based on relevance and topic.
For example, if you run a travel blog, some categories could include “Destinations”, “Travel Tips”, “Food & Drink” etc.
This will help you determine where each keyword should appear on your website or blog post, so that it makes sense with the content around it.
place keywords strategically
When placing keywords within your webpages or blog posts, make sure they fit naturally within the text instead of feeling forced or out-of-place.
Pay attention to where keywords are located in relation to other words.
As an example, putting one at the beginning of a sentence shows search engines that this particular phrase is especially relevant for that page or post and should be given higher priority when ranking results.
Including related search terms throughout your content helps create an overall cohesive message that resonates with readers while still providing the necessary information for search engine algorithms.
Link back to other relevant pages on your website, especially those containing targeted keyword.
This is called internal linking.
This will increase your chances of users clicking through from one page to another and staying on your site longer.
By researching relevant terms and strategically placing them within your content in an organized manner, you can effectively utilize keywords in order to optimize visibility online and drive more traffic to your website or blog post.
Keyword Research
It’s a different ballgame when everything you’re doing is synched and in concert with the different aspects of your business.
You must know what you’re trying to rank for in the search engine rankings before you actually write any content.
Keyword analysis involves researching the terms and phrases that people search for on Google or Bing.
You must have a targeted list of keywords that you actually have a realistic chance of ranking for in the search results.
This is important because if the right people find your website (this is extremely important), they will be more likely to purchase what you are offering or to engage with your content.
These are just some of the basics when it comes to search engine optimization (SEO) and keyword research. With a little practice, you’ll be able to implement SEO strategies into your content almost automatically.
Many of the steps will become second nature to you.
Competitor Analysis
Another great way to get ideas for keyword research is by looking at what your competitors are doing. You can look at their websites and see which words they are using in their titles, headings, meta descriptions, etc.
Competitor analysis is also important to search engine optimization.
One of the best ways to make sure that your blog stands out amongst other similar blogs is by analyzing what your competitors are doing right (and wrong).
Take note of their topics, word choice, sentence structure, article length, etc., so that you can create content in a similar style but with unique perspectives or ideas.
By researching the search terms and keywords used by your competitors, you can identify opportunities for targeting those search terms in your website content before they do.
You can analyze their link building strategies (the number of backlinks from other websites) and social media presence too.
All of these elements can give you an idea of what kind of keywords may be working for them, so you can apply those same principles to your own website.
Long Tail Keywords
When you search for keywords on a website, using long tail keywords is your best option if your just starting a new website.
They are phrases that are specific and detailed, usually containing three or more words.
Long tail keywords are particularly advantageous for searches due to their specificity.
The more targeted the keyword, the more detailed and accurate the search results will be.
These keywords typically have less competition in searches compared to more generic and broad keywords.
Meaning that websites that use these highly targeted keywords have a better chance of ranking their content.
Long-tail keywords are a fundamentally important part of any SEO strategy.
It’s important not to forget about long-tail keywords when doing keyword research.
Long-tail keywords are phrases or multi-word combinations that people use to search for more specific information on a topic.
They tend to have less competition than single-word or broad terms, making them more likely to show up in search results, if used correctly in your website content.
By utilizing long tail keywords, you can drive more targeted traffic to your website and increase conversions.
If you want to get paid to be a blogger, you have to do the things that lead to that success.
They tend to have less competition than generic search terms but still provide a great opportunity for businesses to target their desired audience with highly relevant content.
long tail advantages
Long tail keywords offer several advantages over traditional “head” terms as they usually have lower competition due to their specificity which makes them easier to rank for on search engine results pages (SERPs).
Not only is there less competition for these long tail terms but they are much more specific too. This means that when you rank and people locate you, they are much more likely to buy what you are selling.
Long term keywords actually make-up over 70% of all search engine search inquiries.
Long-tail keywords statistically have a better conversion rate than short-tail keywords.
The average conversion rate for a long-tail keyword is 36%.
The best landing pages only convert at 11.45%.
It’s clear that when people have a problem or question, they’re likely to search for specific phrases in order to find their solution.
It all comes back to understanding consumer needs.
Whether these customers are asking about solutions or looking for products that can solve their problems, responding appropriately nets better results.
Since these terms often reflect what users actually type into search engines, when looking for something specific, using them allows businesses to reach out directly to their target customers, instead of hoping that generic head terms will bring in the right kind of traffic.
By focusing on longer-tail keyword phrases, rather than single-word queries, marketers can create content around topics that people may not even realize exist yet.
Giving them an edge over competitors, who focus solely on short, broad terms.
(KD) Keyword Difficulty
Don’t just search for keywords on a website without an actual plan, you should know what you’re going to do, long before you actually do it.
Know where you’re going with your content. offers, etc.
Don’t throw sh** at the wall and hope that it sticks. Be Prepared.
Whenever you create new content, have a targeted, precise knowledge of who it is for.
If you have a new website without authority or many backlinks, you need to go for keywords with a low KD (keyword difficulty).
Preferably, a keyword with a KD of 1-10. This will give you a realistic opportunity to rank for these keyword.
If you are ranking first page in the search results, this can allow you to acquire backlinks naturally.
In the end, this depends on if you’re truly providing value to your user(s) or not. If you are, no better way to have people link to your site than to have it actually be visible to them, ranking in the SERP’s for a keyword with volume.
If you go for a keyword with a 57 difficulty, you’re not going to rank high enough for it.
EVERYDAY, I HAVE PEOPLE ASKING ME, “how do I get traffic to my site”?
Get traffic faster
Ranking in the search engines is the only lasting way to get traffic to your site. This is done by focusing your efforts on keywords with low competition.
The lower the competition for the keyword, the better your opportunity to rank for that keyword in the SERP’s.
The more you build your backlinks and authority up, the harder the keyword difficulty that you can go after will become.
As an example, would you rather get nothing from the 178,000 volume in traffic of some broad keyword or get a good portion of 2,200 from a long tail without much competition?
Each keyword tool has a keyword difficulty from 1-100, each is different, none of these tools have the official metrics.
They don’t exist, what it will give you is a basic idea of where you’re at with a keyword. You need to actually Google this keyword and bring some “logic” to the conversation.
Meaning there are low competition keywords that have six pages of ads in front of them. Meaning if you rank first in the SERP’s, you’re not shown until page 6-7.
Leave you with this
Finding the right keywords takes time and effort but it’s worth it in the end.
Search for keywords on a website by using keyword analysis and improving your overall SEO methods and/or strategy.
Whether you use tools like Google Adwords, Ahrefs or SEMRush, or go straight to the source by analyzing competitor websites, there are numerous ways to conduct effective keyword research that will make all the difference in terms of increasing your visibility online.
By finding relevant words that accurately describe what potential customers might be searching for, you can optimize your website content according.
Ultimately attracting more visitors and making bigger profits in the end.
